Monday, November 19, 2012

Durex France proves that you can still make a great condom ad



You can see the gag coming (sorry) from a mile off, but it doesn't hurt this ad's effectiveness.



When condoms advertise disease or pregnancy prevention, or even consequence-free sex, they can be creatively intriguing but haven't told us anything special about the specific brand. They're indistinguishable from safer sex PSAs.

This one, directed by Charlotte Rabate for Durex France,  is different. It feels like an overpromise if taken literally. But by making us think about durability while enjoying childish hijinks, it gets the message of protection through strength across... flawlessly.

Tip via Creative Criminals


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